Often / Privacy
Privacy is part of the product.
Often helps businesses run loyalty programs while limiting data collection to what is genuinely useful.
Last updated: July 24, 2026
Only what is useful
Customer journeys can work with just a first name. Email, birthday, and marketing messages remain optional.
Clear responsibilities
The business decides why and how data in its program is used. Often provides the technical platform and acts as a data processor.
Accessible choices
Customers can exercise their rights through the relevant business. Professional users can manage their account from their Often space.
Professional account data
Often processes the information needed to create and secure a professional space, manage subscriptions, provide support, and operate the service. This may include account identity, email, business information, program settings, and technical logs.
Loyalty program data
For loyalty cards, the business remains the data controller. Often processes information only to provide the service: creating and updating cards, recording visits, calculating balances, sending authorized messages, and measuring results.
Service providers and transfers
Often may use providers that are strictly necessary for hosting, payments, email, notifications, and Apple or Google Wallet services. Data is not sold. Applicable contractual and technical safeguards govern any international transfers.
Retention and security
Data is kept for as long as needed to provide the service, meet legal obligations, and resolve disputes, then deleted or anonymized. Often applies access controls, encryption, and audit measures appropriate to the risk.
Your rights
Depending on your situation, you may request access, correction, portability, objection, or deletion of your data. For a loyalty card, contact the business that issued it first. For an Often professional account, use the support channel available in your space. You may also contact the relevant data protection authority.
This page summarizes Often’s product privacy principles. The contractual terms and notices provided in the service set out the commitments that apply to each account.